Industry Guide
Local SEO for Massage Therapists: Be Found When Clients Need Relief
Free audit + complete optimization guide
Check Your Massage Business
See how clients find you when they need massage therapy
Get your Health ReportWhy Local SEO Matters for Massage Therapists
Clients seeking massage want someone they can trust with their body. Reviews and credentials matter enormously.
47M+
massage sessions annually in US
$80+
average session rate
72%
search online for massage therapists
Top Keywords for Massage Therapists
Understand how your customers search:
General Searches
- Massage near me
- Massage therapist [city]
- Massage [neighborhood]
Types Searches
- Deep tissue massage [city]
- Swedish massage near me
- Sports massage [city]
Specialty Searches
- Prenatal massage near me
- Couples massage [city]
- Thai massage [city]
Google Business Profile Tips
- Use Massage Therapist category
- List all modalities you offer
- Include credentials and certifications
- Add online booking link
Trust Tip
Display your license and certifications prominently. Clients want to know they're in qualified hands.
Review Strategy for Massage Therapists
- Collect reviews mentioning relief and relaxation
- Highlight professionalism
- Encourage reviews for specific modalities
- Respond with warmth and professionalism
Ready to take control?
Get your Health Report to see where your massage therapist business stands.