Industry Guide

Local SEO for Dentists: Attract New Patients Searching for Care

Free audit + complete optimization guide

Check Your Dental Practice

See how potential patients find your practice online

Get your Health Report

Why Local SEO Matters for Dentists

Patients research dentists carefully before booking. Strong reviews and visibility directly impact new patient acquisition.

77%
of patients search online for dentists
$500+
lifetime patient value
64%
read reviews before booking

Top Keywords for Dentists

Understand how your customers search:

General Searches

  • Dentist near me
  • Best dentist [city]
  • Family dentist [neighborhood]

Services Searches

  • Teeth cleaning [city]
  • Dental implants near me
  • Invisalign [city]

Emergency Searches

  • Emergency dentist near me
  • Same day dental appointment
  • Toothache dentist

Google Business Profile Tips

  • Use specific category (General Dentist, Cosmetic Dentist)
  • Add all services: cleanings, implants, cosmetic
  • Include insurance accepted information
  • Add appointment booking link
Trust Tip

Add photos of your office and team. Patients want to feel comfortable before their first visit.

Review Strategy for Dentists

  • Request reviews after positive appointments
  • Respond professionally to all reviews
  • Highlight comfort and pain-free experiences
  • Encourage reviews from long-term patients

Ready to take control?

Get your Health Report to see where your dentist business stands.

Get your Health ReportView All Industries