Industry Guide
Local SEO for Cleaning Services: Shine Online to Grow Your Client Base
Free audit + complete optimization guide
Check Your Cleaning Business
See how potential clients find your cleaning service
Get your Health ReportWhy Local SEO Matters for Cleaning Services
Trust is essential for letting someone into your home. Reviews and reputation drive cleaning service bookings.
10%
of households use cleaning services
$150+
average cleaning service value
80%
search online for cleaners
Top Keywords for Cleaning Services
Understand how your customers search:
Residential Searches
- House cleaning near me
- Maid service [city]
- Home cleaning [neighborhood]
Commercial Searches
- Office cleaning [city]
- Commercial cleaning near me
- Janitorial service
Specialty Searches
- Deep cleaning [city]
- Move out cleaning near me
- Post construction cleaning
Google Business Profile Tips
- Use House Cleaning Service category
- List residential and commercial services
- Include eco-friendly or specialty options
- Add background check/bonded info
Trust Tip
Emphasize that your team is bonded, insured, and background-checked. Trust is everything in this industry.
Review Strategy for Cleaning Services
- Collect reviews mentioning reliability
- Highlight attention to detail
- Encourage reviews from recurring clients
- Respond promptly to all reviews
Ready to take control?
Get your Health Report to see where your cleaning service business stands.