Understanding Your Online Presence Score: What It Means and How to Improve It

How We Calculate Your Score

Your presence score is a weighted average of five modules, each measuring a critical aspect of how customers find and perceive your business online:

Score Grades

Your overall score translates to a letter grade:

• A (90-100): Excellent. You're outperforming most local businesses.
• B (75-89): Good. A few improvements could push you to the top.
• C (60-74): Average. There's significant room for improvement.
• D (40-59): Below average. Multiple areas need attention.
• F (0-39): Critical. Major issues are hurting your visibility.

Improving Each Module

Site Health (25%)

Focus on:

• Page speed optimization (compress images, enable caching)
• Mobile responsiveness
• Core Web Vitals (LCP, FID, CLS)
• HTTPS security

Google Business Profile (25%)

Focus on:

• Complete every field in your profile
• Add 10+ high-quality photos
• Respond to all reviews
• Post updates weekly
• Use specific categories

Local SEO Grid (20%)

Focus on:

• Target keywords in your GBP description
• Build local citations
• Get reviews mentioning your location
• Create location-specific website content

NAP Consistency (15%)

Focus on:

• Audit your listings on major directories
• Fix any inconsistencies (exact match matters)
• Claim unclaimed listings
• Remove duplicate listings

Schema Markup (15%)

Focus on:

• Add LocalBusiness schema
• Include all required properties
• Add FAQ and Review schema
• Test with Google's Rich Results Test

Quick Wins

The fastest way to improve your score:

1. Complete your GBP profile (often 10+ point gain)
2. Fix NAP inconsistencies (5-10 point gain)
3. Add basic schema markup (5-10 point gain)
4. Optimize your largest images (3-5 point gain)

Track Your Progress

We recommend running an audit monthly to track your progress. Small improvements compound over time, and watching your score climb is motivating.